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Innovation and social inclusion through culture and creativity
SUMMARY OF:
Council conclusions — culture and creative crossovers
SUMMARY
Europe’s cultural and creative sectors can stimulate innovation in other parts of the economy.
WHAT DO THE CONCLUSIONS DO?
They set out the potential mutual beneficial impacts that the cultural and creative sectors can have on other sectors of the economy, and provide recommendations to help achieve these.
KEY POINTS
The benefits for other sectors may include:
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improving customer care, employee satisfaction and organisational efficiency;
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increasing school attendance and performance, fostering new ways of learning and enhancing the role of parents in schools;
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reducing medical costs and rates of hospitalisation;
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regenerating industrial areas and urban spaces and promoting tourism;
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increasing environmental awareness amongst the public and the manufacturing industry and reducing energy consumption and the use of resources;
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helping to develop a more inclusive society and improving community life.
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Current problems
There are several reasons why these benefits are not yet being enjoyed, including:
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a lack of awareness of the value of combining arts, culture and creativity with science, technology and business;
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a narrow organisational structure of policies and sectors which makes crossing over into other sectors more difficult;
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a lack of reliable and comparable data to show the contribution of the cultural and creative sectors to the economy and to society as a whole;
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a perception that cultural and creative sectors are risky and volatile investments.
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What can be done both at EU and at national levels?
The conclusions suggest action including:
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raising awareness of the value of creativity and innovation amongst all interested and affected parties;
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better integrating cultural and artistic creativity into strategies in other policy areas;
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creating environments where different sectors can interact, such as innovation and business centres and networking programmes;
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encouraging the cultural and creative sectors to take advantage of the opportunities of the digital single market.
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What can be done at national level?
EU countries are encouraged to take a number of steps including:
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encouraging crossovers at local and regional levels;
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promoting conditions which will allow the cultural and creative sectors to maximise their potential when working in partnerships with other sectors.
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And what should the Commission do?
The Commission is invited to take a number of measures including:
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developing a strategy to boost the competitiveness and development of the cultural and creative industries;
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considering the use of existing funding from current EU programmes such as Horizon 2020, the Connecting Europe Facility, Erasmus+,
COSME and Creative Europe for a number of crossover projects.
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ACT
Council conclusions on cultural and creative crossovers to stimulate innovation, economic sustainability and social inclusion (OJ C 172, 27.5.2015, pp. 13-16)
last update 29.09.2015